Why did the listing on my Everett home expire without it selling?

 

If you have a home for sale in the Everett Washington area, that has been on the market for some time and have actually gotten to the point where your listing has expired, you know something is wrong.  Unless a property is listed for a very short time, reaching the point where the listing expires is an indicator that some portion of the marketing plan has failed.  Don't feel bad though.  There were over 200 homes in Everett whose listings expired in May of 2009 alone!

What should you do then?  In most cases the first thing I would suggest if the listing on your Everett home has expired is get a new real estate agent.  The only reason you should keep your agent at this point is if they have been making suggestions of things that need to be changed, primarily price, that you have not been listening to.  A new agent won't help you if you won't take their advice!

The absolute first thing that must be done if your listing has expired, is to do a new CMA and adjust the price.  When a home doesn't sell the absolute and ultimate factor that has to be changed is the price!  The price that a home sells for is a direct reflection of its location, size, condition and marketing.  The best marketing plan in the world is of absolutely no use if the home is priced too high for its location, condition and size.

If you're Everett home hasn't sold, and has been on the market longer than 60 days, there is absolutely an issue with how it is priced!

If you are finding yourself frustrated with the marketing of your Everett home, and your listing has expired, please give me a call at 425-773-3149 to discuss what changes need to be done to get your property sold!